Hyundai plays 2011 Cricket World Cup with Sachin Tendulkar and Shahrukh Khan for better brand recall.

In India no one attracts better
attention than Shahrukh Khan.
And therefore Hyundai Motors
India Limited, the second
largest auto maker of the
country appoints him as the
official brand ambassador.
But once every 4 years comes a
month when Shahrukh Khan is
taken over by Sachin Tendulkar
& boys. That is the month of the
Cricket World Cup and being the
official car partner for the 2011
World Cup, Hyundai hopes of
creating a better brand recall.
Reportedly Hyundai cars will be
used as the official mode of
transport for players and other
officials throughout the
tournament. There will be
other initiatives to attract the
customers as well such as
official world cup merchandise
is to be made available at the
dealerships and tickets are to
be offered to contest winners.
Also the world cup matches will
be screened in different malls
in Delhi, Mumbai and Chennai.